The Psychology of Closing More Sales – JVA Harmony Hotels [April 15, 2019]
“The sales team is actually our infantry battalion.”
Because business is war, the ones on the front lines fighting the battle for market shares is the sales team. The salespeople must be thought of, and to a certain extent – treated like soldiers. This type of mindset helps both managers and people to realize the impact of their roles and their every action, being able to develop defenses and fortitude against the mental battle that is selling. Having that sense of urgency and focusing on opportunity are two important characteristics that both soldiers and salespeople must share in order to succeed.