“We need war-time leaders.”
In an economy where only the fittest of the fittest can survive, we can look at our sales efforts as war strategies. From the challenges in fighting for both current and new accounts to managing each team member’s performance, the need for a war-time leader is clear.
In war, the enemy may attack at any time, with all possible means. Price drops and promos from competitors will constantly emerge, and only a Sales Manager who can deal with this uncertainty can counter these attacks. Leading salespeople to success, by first getting through constant changes is the way to survive.