Participants surely had fun while expanding their business writing knowledge and skills in this highly interactive, apply-as-you-learn workshop that focused on helping them learn about considerate writing, which gets to the bottom-line purpose of the correspondence, yet is sensitive to the feelings of the business reader.
Business professionals who can enhance the bond with customers and within the team through the power of the written word contribute to the profitability of the business firm by being more effective in account management and binding a team together for higher morale.