The Competitive Selling Toolkit
DATE: January 24, 2018
TIME: 8:30am-5:30pm
VENUE: Holiday Inn and Suites Makati

Available Seats: 25 


Target Attendees:
Sales Managers and sales professionals, including account managers, sales executives and sales representatives
 
Program Description:

In these times where the competitive nature of business is really taking its toll on our salespeople, arming them with better tools is a must.
 
This is the time for salespeople to be more proactive and plan their actions before they “go for the close.” This seminar presents new concepts and techniques to understand the “best” customers to target, the “best” approach to persuade them and the “best” way to build and sustain relationships with them. All these should be done in the light of the competitive forces the salespeople will face. This ensures that they are more precise and decisive on how to manage each customer interaction to deliver better sales results.
 
 
The participants will be guided on how to:
     1. Evaluate the “best” type of customers to serve during challenging selling times
     2. Understand and align your selling process to the buyer’s decision making process
     3. Focus on the client’s buying risks and find out how your solution fits
     4. Analyze your competitive situation and provide proof to support the benefits you offer
     5. Spot and adjust to “deal breakers” and Competitive Threats or Advances
     6. Develop a Competitive Selling Framework
     7. Narrow your Focus: Targeting the Right Competitors
     8. Create a Competitive Selling Action Plan: Combining the Strategic and Tactical Approach

  
 
Module I – The Basics of Competitive Selling in Challenging Times

     A. Analyze your Sales Goals and Priorities
          1. Targeted Goal Setting
               a. By Salesperson
               b. By Territory
               c. By Product or Service Category
          2. Targeted Market Analysis
               a. Regular Customers
               b. New Customer Acquisitions
               c. Lost Customer Re-acquisition
               d. New Markets or Segments to Tap
          3. Targeted Product or Service Focus
               a. Analyzing your Star Products and Services
               b. Analyzing your Weak Products and Services
          4. Developing a Targeted Sales Plan
               a. Specifying your Sales Goals
               b. Identifying your Sources of Sales
               c. Setting your Priority Products and Customers to Tap
     B. Analyze your Customers’ Buying Process
          1. Top Buyers’ Criteria during Tough Times
          2. How Buying Decisions are made in Today’s Business Environments
          3. Multiple Buying Centers vs. Single Buying Center
          4. Analyzing your Customers and Prospects’ Decision Making Process
     C. Analyze your Competitive Selling Situation
          1. Competitive Intelligence and Analysis
          2. The Competitive Strengths and Weaknesses Grid
          3. Identifying Competitive Areas to Capitalize On
 
Module II – Competitive Selling Strategies

     A. Defensive Strategies
          1. Analyzing Proactive Strategic Initiatives
          2. Protecting Existing Accounts
          3. Defending against Competitor Advances 
     B. Offensive Strategies
          1. Mastering the 3-Move Attack
          2. Identifying Viable Competitors to Target
          3. Targeting the “Best” Accounts, Territories and Prospects
          4. Creating New Promotions and Pricing Campaigns
     C. Cease and Desist Strategies
          1. Identifying Lost Cause and Free Rider Customers
          2. Identifying Weak Markets and Products
          3. Creating a Cease and Desist Plan
     D. Advance Strategies
          1. Tapping New Territories
          2. Tapping New Market Segments
          3. Offering New Products/Services and Value Fighters
 
Module III – Competitive Selling Tactics

     A. Create New Market Offerings
          1. Explore Innovative Products and Services to Offer
          2. Develop Creative Pricing Options
          3. Re-package Existing Product Offerings
     B. Strengthen Business Relationships
          1. Moving up the Customers’ Mind Ladder
          2. Developing Partnerships and Alliances
          3. Use Strategic Prospecting
          4. Offer Clients New Insights and Advice to Improve their Business
     C. Differentiate Yourself from Competitors
          1. Leverage your Competitive Advantage
          2. Understand your Customers’ Strategy and Goals
          3. Develop Defensive and Offensive Strategies against Competitors
 
Module IV – The Competitive Selling Action Plan: The Take-Home Action Assignment

     A. Competitive Situation Analysis
     B. Sales Objectives and Targets
     C. Identifying Competitive Strategies to be Used
     D. Specifying Competitive Tactics to be Applied
     E. Creating your Implementation Plan
     F. Evaluating the Results and Developing Corrective Actions
 

 

Rates per participant:

P7, 500+VAT until December 21, 2017 and paid within the assigned due date 

P8, 500+VAT starting December 22, 2017 and paid within the assigned due date

P9, 500+VAT for on-site payments

 


FREE 1 SEAT for every 5 seats availed.
* Rate for five seats availed will be based on actual date of payment.
* 5% discount no longer applicable.


Participants will be entitled to the following:
- Training manuals
- Exercise Sheets
- Certificate of Completion
- Buffet Lunch with Am & Pm Snacks at Flavors Restaurant

- Action Plan Templates that can be used to guide the participants on the
  application of the principles and concepts learned

 

 

 



DURATION: 1-Day

RATE: 7500.00 Peso

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